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A Fuse #8 Production
Inside A Fuse #8 Production

Press Release Fun: The OTHER New Moon

It ain’t all shiny vampires and shirtless werewolves.

Recently Jean Reagan brought to my attention the fact that the tween girl magazine New Moon (no relation to the book of the same name) is having a hard time of it.  From the Children’s Writers & Illustrators Message Board:

New Moon offers girls an alternative to the many toxic messages directed at girls in our society–that they’re only as good as their looks. Unfortunately, the economy has hit New Moon very, very hard, and they may not survive.

Empowering girls with healthy, positive media is my lifelong passion, and one I know you share.   New Moon Girls online community and magazine gives girls ages 8 and up a safe, exciting, supportive space to express themselves and hear from other girls around the world. Girls who could be the next Courtney Martin (a finalist this week in Washington Post’s America’s Next Great Pundit contest) whose first article was published in New Moon when she was a girl, 14 years ago.

Sadly, this will all end on 12-31-09 without your help.

New Moon’s had a tough year like many other businesses. Even with a lot of effort, we haven’t succeeded in bringing in additional investors this fall, and it’s time to add a new strategy to keep New Moon alive. We have until Dec 31 to reach monthly break-even so that New Moon can grow in the future. 

Have we tightened our own belts?  You betcha! Right now our monthly expenses are 65% less than they were a year ago.  But we still have a gap of $7500 a month to break-even.  The good news is that with your help we can close this gap.  The gap amounts to only 250 orders a month @ $29.95.

With your help to sponsor memberships for non-profits and to give New Moon as gifts, we can continue to ensure a media that lifts girls’ aspirations, increases their power, and gives them an outlet for their unique perspectives and voices.  I’m sending this email to everyone I know and asking you to do the same.

Together, we can fill this gap and save New Moon for girls.

Please act today so the media universe for girls won’t be totally dominated by, Seventeen magazine, and worse.

You can help by:

·                         Sponsoring memberships for libraries, schools and programs serving low-income girls. It’s quick and easy to sponsor one, ten or 100 girls – every dollar matters!

·                         Buying memberships for all girls 8-14 that you know. Our holiday special saves you 50% after the first order.

·                         Telling everyone what you value about New Moon.  Link to us, and follow us on Facebook and Twitter and share with your FB friends and Tweeps.

New Moon donation page:

About Elizabeth Bird

Elizabeth Bird is currently the Collection Development Manager of the Evanston Public Library system and a former Materials Specialist for New York Public Library. She has served on Newbery, written for Horn Book, and has done other lovely little things that she'd love to tell you about but that she's sure you'd find more interesting to hear of in person. Her opinions are her own and do not reflect those of EPL, SLJ, or any of the other acronyms you might be able to name. Follow her on Twitter: @fuseeight.


  1. I hope New Moon can save itself. I’d say be rescued but this is an empowering magazine for girls and we need the images and articles out there. It is important for our industry and I hope they succeed with more orders.

  2. Nancy Gruver says:

    Hi – thanks for spreading the word about our campaign for more members. It’s going well so far! We exceeded our Noveember goal by 250 orders and are on pace in December to meet our goal – all due to our members and their parents and others who care about girls spreading the word. Thank you! To follow our progress join our facebook page at