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Press Release Fun: Groundwood Books launches new logo/brand identity

A New Look for Groundwood Books

The thirty-five-year-old publisher of beautiful, thought-provoking, and necessary books for young people updates its logo and reinvigorates its brand.

To ring in 2014, Groundwood Books is proud to share a new logo. After more than three decades with the meadow mouse logo, Groundwood sought a fresh look for the press to serve as a more comprehensive representation of their list. Publisher Sheila Barry explains, “For many years, Groundwood has used the meadow mouse on stationery, signage, and business cards. This little mouse has served faithfully, but he has never appeared on our books and he appears only as a modified silhouette on our website. It is time for Groundwood to have a logo that can be used everywhere we appear—on books, in print, and online. So we are very pleased with this new look for the press, which will work well on picture books as well as young adult fiction, and which is appropriate for the kinds of challenging, thoughtful and sometimes provocative books we publish.”

Collaborating with designer David Gee, Groundwood arrived at the new logo, above, because it is approachable, playful, and endlessly interpretable. The bright yellow riffs on parent company House of Anansi’s characteristic ochre, but offers a more lighthearted tone for Groundwood’s younger audience. An ambassador of titles for toddlers, early readers, tweens, and teens, the new “g” logo is intended for twenty-first century use, equally accessible on the screen, spine, or page.

The updated look for Groundwood Books also features prominently on the publisher’s website, which relaunches this month as its own URL,

For over thirty-five years, Groundwood Books has attracted attention and praise for its award-winning, warm, and intelligent children’s books. With 108 starred reviews to date, and five New York Times Book Review recommendations in 2013 alone, Groundwood Books already stands apart from their competition. Now, with a refreshed look for the press, Groundwood will attract new readers to their publishing program, and remind long-time fans of their playful, internationally focused books for young people.

About Elizabeth Bird

Elizabeth Bird is currently the Collection Development Manager of the Evanston Public Library system and a former Materials Specialist for New York Public Library. She has served on Newbery, written for Horn Book, and has done other lovely little things that she'd love to tell you about but that she's sure you'd find more interesting to hear of in person. Her opinions are her own and do not reflect those of EPL, SLJ, or any of the other acronyms you might be able to name. Follow her on Twitter: @fuseeight.