MSM's mantra is, "If it bleeds it leads!" And if you're into reading Digg stories (which comes via Will Richardson's website a while back) you'll see why people are clicking over to alternative news and information.
"Digg is a technology news website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control. With digg, users submit stories for review, but rather than allow an editor to decide which stories go on the homepage, the users do."
-Amy Bowllan
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