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Oh, All That Annoying Movie Marketing: A Chat with Critic Eric D. Snider

Summertime means cross-promotion is in the air.

“Young people are pretty savvy about marketing…They don’t consider something ‘bad’ or ‘annoying’ just because it’s marketing, the way many of us in the previous generation did.”

The Pop Culture Propaganda of Ender’s Game, Pacific Rim, and G.I. Joe

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These posters’ apparently value-free aspect is perhaps what’s most worth exploring with young people…

Sparking Visual and Cultural Literacy with ‘Reimagined’ Movies

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Which of these movies would you most want to see?

Scriptwriting, the ‘Languages of Film,’ and Media Literacy: Teaching the Oscars with Frank Baker

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“I think it’s a tragedy that most of today’s textbooks completely ignore media and the important process of scriptwriting.”

Media Literacy, Powerfully: A Model for School Librarian and Classroom Teacher Collaboration

Branding of America

“We use cereal boxes which hang in the library to identify the different aspects used to sell to adults vs children…”

Book Giveaway: Totally MAD — 60 Years of Humor, Satire, Stupidity and Stupidity

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Is this the media literacy book of the year? A case could definitely be made…

Why Being ‘Anti-Sports’ is Anti-Intellectual

Remembering 9/11 at MetLife Stadium. (photo credit: The New York Giants)

The range of literacies employed by today’s diehard sports fans is staggering.