
Which of these movies would you most want to see?

“I think it’s a tragedy that most of today’s textbooks completely ignore media and the important process of scriptwriting.”

“We use cereal boxes which hang in the library to identify the different aspects used to sell to adults vs children…”

The subject of branding is one way an educator can connect media literacy, the humanities (classical mythology), a fannish interest in sports, and the current events story that is the Olympics.

“Students watching convention coverage need to be aware they are only allowed to see what the networks show them. Cameras cannot go everywhere. These high profile events will be carefully controlled by the politicians and the parties.”

“Media literacy teaches us, among other things, that media are businesses designed to make a profit. This is a huge point that should be taught. Ask students who benefits when candidates purchase time for their messages, and they may not think to answer: the broadcasters themselves.”

It’s as if certain entities create brands that are so powerful that we never question their partnerships, politics, or their reification of particular practices and slogans. Then again, that’s probably one of the main goals of successful branding…

In which I share the subject lines of every publicity email I’ve received from Disney… all in the service of media literacy education, of course.
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