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BEA, Famous Authors, and Why We’re All Guilty of Promoting ‘Celebrity Culture’

BEA - opening day 2013

I guess there was some cosplay going on, but most participating attendees chose to dress up as publishing executives for some reason.

Visual Literacy and Media Literacy QuickLink: Brutally Honest Oscar Posters

Call of Duty - ZDT Mash-up

Just in case you missed this gallery of reimagined posters for the Best Picture Oscar nominees when College Humor debuted it last month…

Media Literacy, Powerfully: A Model for School Librarian and Classroom Teacher Collaboration

Branding of America

“We use cereal boxes which hang in the library to identify the different aspects used to sell to adults vs children…”

Guest Post by Emily Weisenstein and Joseph Gasparro… Superheroes, Branding, and Libraries (Part 2)

Dr. Holmes Finished Design

The most interesting part of the project was seeing how the teens went about modifying the generic superhero to specifically fit the library…

Guest Post by Emily Weisenstein and Joseph Gasparro… Superheroes, Branding, and Libraries (Part 1)

Sam - Cheerleader Hero

When children were asked to create their own superheroes, they were unconsciously tapping into a generic brand and modifying it to create their own representations. They didn’t know it, but they were actively refining an existing brand to make it their own.

Teaching Tips for Geek Gatherings


Scoop up as much swag as you can, no matter how junky or personally uninteresting you find a given property—in fact, I suggest bringing an extra bag just to cart this stuff back and give to students…

Mighty, Mighty Mythology: Everyday—and Olympian Level— Branding

Olympics Logo

The subject of branding is one way an educator can connect media literacy, the humanities (classical mythology), a fannish interest in sports, and the current events story that is the Olympics.