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Oh, All That Annoying Movie Marketing: A Chat with Critic Eric D. Snider

Summertime means cross-promotion is in the air.

“Young people are pretty savvy about marketing…They don’t consider something ‘bad’ or ‘annoying’ just because it’s marketing, the way many of us in the previous generation did.”

Jane Austen, Edtech, and the Promise of ‘Theatrics’

Theatrics audience

“A narrative experience like ‘The Lizzie Bennet Diaries’ is compelling in part because of the great bones of Austen’s story and characters, for sure. But equally compelling is the story form, the opportunity for consumers to engage deeply with those characters…”

Learning About the Holocaust Through ‘Schindler’s List’ and IWitness

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“One of the students said to me, ‘You know IWitness is kind of like a cross between a library and YouTube.’”

MTV’s Andrew Jenks on Storytelling, Media Literacy, Baseball’s Bobby V, and His New Book

Pages 104_105 Jenks shoots 335

“Teaching media literacy seems almost as important as teaching any other subject because it is one of the main ways that young people learn and develop–and if you don’t know how to navigate the basics of consuming media and using media, you’re in trouble.”

The Shoah Foundation on Media Literacy… and the Importance of Librarians

Print

“It was purposeful that the IWitness platform was built with media literacy and school standards around digital education right at the center of its architecture.”

Scriptwriting, the ‘Languages of Film,’ and Media Literacy: Teaching the Oscars with Frank Baker

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“I think it’s a tragedy that most of today’s textbooks completely ignore media and the important process of scriptwriting.”

The Oscars: Frank Baker Talks Critical Thinking, Movie Fandom, and the Common Core

Lincoln-First Image

“Yes: I think it is fair, appropriate and altogether fitting that we share our passion for media. I think a great question to ask anyone and to demand an answer to is: why are you a fan of __(fill in the blank)_?”