
Alfred Green’s 1950 film, made at the height of Robinson’s career, is in the public domain…

Just in case you missed this gallery of reimagined posters for the Best Picture Oscar nominees when College Humor debuted it last month…

“I think it’s a tragedy that most of today’s textbooks completely ignore media and the important process of scriptwriting.”

“Yes: I think it is fair, appropriate and altogether fitting that we share our passion for media. I think a great question to ask anyone and to demand an answer to is: why are you a fan of __(fill in the blank)_?”

The most interesting part of this whole experiment was watching my group turn into self-proclaimed experts on how “The Hobbit” should be adapted for the big screen.

The most interesting part of the project was seeing how the teens went about modifying the generic superhero to specifically fit the library…

When children were asked to create their own superheroes, they were unconsciously tapping into a generic brand and modifying it to create their own representations. They didn’t know it, but they were actively refining an existing brand to make it their own.

Scoop up as much swag as you can, no matter how junky or personally uninteresting you find a given property—in fact, I suggest bringing an extra bag just to cart this stuff back and give to students…

Want to support the persuasive writing skills of young pop culture geeks, and have them gain some media literate insights into entertainment marketing?
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