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Frank Baker updates his media lit resources

AASL’s Standards for the 21st Century Learner are largely about information and media literacies.

What we are about is helping learners understand and create with information and media as they:

  1. Inquire, think critically, and gain knowledge.
  2. Draw conclusions, make informed decisions, apply knowledge to new situations, and create new knowledge
  3. Share knowledge and participate ethically  and productively as member of our democratic society.
  4. Pursue personal and aesthetic growth.

The new year brings major teachable moments in media literacy, if we exploit the opportunities. Frank Baker is here to help.

Frank wrote today to alert me to the updated media literacy resources on his Media Literacy Clearinghouse.   I am sure they’ll be timely for many of us as we critically examine the media messages attached to the upcoming big events of the new year with our learners. And as we analyze the messages that were part of our lives we over the year just past.

Here’s a summary of Frank’s updated classroom goodies, rich with primary source messages to deconstruct, as well as his excellent instructional guidance:

Photos of the Year 2010 (Frank gathers a compilation of images across the photojournalism channels)

Diet Advertising (Frank writes: Yes, it’s that time of year again–just after the holidays.  Magazines in particular feature cover stories on losing weight. And weight loss advertising seems to be everywhere, especially in these new year’s publications. Presented here are some resources, ads, and activities that will help young people use “critical thinking skills” as it relates to these persuasive forms of advertising.  Since teaching the “techniques of persuasion” is in most state’s teaching standards, these ads are perfect for use in classroom settings.)

Movie Marketing (Each year, the major movie studios, and to a lesser extent their affiliated television studios and the television networks, spend large sums of money on “For Your Consideration” ads extolling the alleged virtues of their films or programs released over the previous year. . .
Not surprisingly, then, the quantity of such ads has increased dramatically, as major firms vie to win the top awards, hoping that the associated publicity will result in more viewers and greater revenues. . . As might be expected, these ads have recently begun appearing online at websites popular with voting members of the Academy of Television Arts and Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they’ll be available for future study and commentary

Using Super Bowl  Ads In the Classroom (February 6th will be here before you know it! This is the go-to site for lesson plans, news articles, cartoons, statistics, and streaming video.)

Joyce Valenza About Joyce Valenza

Joyce is an Assistant Professor of Teaching at Rutgers University School of Information and Communication, a technology writer, speaker, blogger and learner. Follow her on Twitter: @joycevalenza


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