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It’s about the people: Spread the words!

I discovered this little promotional video on Dave Lankes blog.  In an excellent example of branding, the Edmonton Public Library demonstrates how it sells what it does best.

Can we do one of these for school libraries?  I want all parents, teachers, administrators, stakeholders to know who we are, what we do, how we can help!  Great work, Edmonton!

For more information about the campaign.

Joyce Valenza About Joyce Valenza

Joyce is an Assistant Professor of Teaching at Rutgers University School of Information and Communication, a technology writer, speaker, blogger and learner. Follow her on Twitter: @joycevalenza


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