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Political TV Ad Archive (and a resource round-up)

Screen Shot 2016-02-14 at 8.19.10 AMA media literacy opportunity like this comes along every four years.

Political advertising is expected to reach several billions of dollars this season, leaving most Americans both barraged and confused.

Political TV Ad Archive, a free project recently launched by the Internet Archive, arrived just in time to support this learning opportunity.  It is already inspiring journalists, data visualizers, and more to look at political TV ads in a new way.

Funded by the Knight News Challenge and the Democracy Fund and individual donors, the online archive of 2016 primary election political ads is searchable by candidate, sponsor or keyword.  The Archive tracks political TV ads in 20 markets in our growing number of primary states.  In addition to making it easy to find, view and share the ads, the Archive connects to  resources that help discern credibility.

trumpThe open source Political TV Ad Archive offers both numerical and graphically represented data to promote audio or video analysis. Each ad has its own canonical web page and associated downloadable metadata, prepared either by Internet Archive or the the media itself.   The downloadable data includes: when, where and how often the ad has aired, on which TV stations, who is sponsoring the ad, subject(s) covered, which candidates are targeted, and the legal designation of the sponsor.

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Here are examples of how journalists are using the available data:

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You can see a video of the big January 22 launch here.

You can follow the project on Twitter @PolitAdArchive.

For more fact-checking, the Archive offers links to some impressive partners:

Please also be sure to explore:

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Joyce Valenza About Joyce Valenza

Joyce is an Assistant Professor of Teaching at Rutgers University School of Information and Communication, a technology writer, speaker, blogger and learner. Follow her on Twitter: @joycevalenza

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