Did You All See This Article?
Disney has hired researchers to learn about ages 6-14. I was struck by one observation — boys liking small improvements in skills, rather than identifying with the absolute ace champion. Contrast the open-minded thinking, the effort, the money spent on understanding boys with, for example, summer reading lists that never include "how to" books, and where sports, if present at all, will be in some biography of Roberto Clemente, or a Matt Christopher novel.
I say it again and again, the problem with boys and reading is how little effort adults spend in understanding boys. sure Disney has a lot of money and a big financial incentive to learn about boys. But, as the article says, they are making some of their information public. Couldn’t ALA enter into some partnership with them — offering all sorts of kudus and praise to Disney — and learn how to develop better boy-reading-gaming-using the library programs?