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A Chair, A Fireplace & a Tea Cozy
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Mockingjay Tour

MockingjayUS 195x300 Mockingjay TourHow do you promote a book without ARCs?

Why, a blog tour! The Mockingjay 13 District Blog Tour with each blog representing a different district.

District 1 is at GalleySmith; SciFiGuy is District 2; Word for Teens, District 3; GreenBeanTeenQueen, District 4; and so on. Each blog has unique content, such as highlighting a particular character, and there are some cool giveaways like a Mockingjay Fleece Throw.

Also fun: The Facebook Page for the Hunger Games books.

Since one of the things I like about books is seeing how they are marketed — and wondering, also, does a book like Mockingjay even need marketing? — I was interested in Publishers Weekly report, Marketing ‘Mockingjay’. My favorite quote? ““I’ve never worked on a project that was so top secret,” said David Levithan, v-p and editorial director at Scholastic. “I actually had to wipe the file from my laptop when I was done with it, for fear that I’d be the guy who leaves his laptop in a taxi and ends up ruining it for everyone.” Too bad Andy Sachs! Miranda Priestly’s daughters won’t get these ARCs before camp!

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About Elizabeth Burns

Looking for a place to talk about young adult books? Pull up a chair, have a cup of tea, and let's chat. I am a New Jersey librarian. My opinions do not reflect those of my employer, SLJ, YALSA, or anyone else. On Twitter I'm @LizB; my email is lizzy.burns@gmail.com.

Comments

  1. Michelle says:

    This was a great tour, pretty unique in the world of book tours. I hadn’t seen David Levithan’s quote but I love it! Such secrecy. :)

  2. Angela Carstensen Liz B says:

    It was a very fun tour! And i wanted all the swag.

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