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Guest Post by Emily Weisenstein and Joseph Gasparro… Superheroes, Branding, and Libraries (Part 2)
The most interesting part of the project was seeing how the teens went about modifying the generic superhero to specifically fit the library...
Guest Post by Emily Weisenstein and Joseph Gasparro… Superheroes, Branding, and Libraries (Part 1)
When children were asked to create their own superheroes, they were unconsciously tapping into a generic brand and modifying it to create their own representations. They didn’t know it, but they were actively refining an existing brand to make it their own.
Teaching Tips for Geek Gatherings
Scoop up as much swag as you can, no matter how junky or personally uninteresting you find a given property—in fact, I suggest bringing an extra bag just to cart this stuff back and give to students...
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Mighty, Mighty Mythology: Everyday—and Olympian Level— Branding
The subject of branding is one way an educator can connect media literacy, the humanities (classical mythology), a fannish interest in sports, and the current events story that is the Olympics.
Who Really Created Batman? Marc Tyler Nobleman Talks About His Eye-Opening and Quietly Tragic New Picture Book
"I tried to end the story proper on a hopeful note but at the same time, I tell kids that we must learn the bad with the good; nothing but happy endings gets boring!"
The Year’s Must-See Movie So Far: “Pink Ribbons, Inc.”
It’s as if certain entities create brands that are so powerful that we never question their partnerships, politics, or their reification of particular practices and slogans. Then again, that's probably one of the main goals of successful branding...
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