A Fuse #8 Production
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The Classroom Bookshelf
by Erika Thulin Dawes
December 7, 2012 by Peter Gutierrez
The most interesting part of the project was seeing how the teens went about modifying the generic superhero to specifically fit the library...
December 5, 2012 by Peter Gutierrez
When children were asked to create their own superheroes, they were unconsciously tapping into a generic brand and modifying it to create their own representations. They didn’t know it, but they were actively refining an existing brand to make it their own.
August 21, 2012 by Peter Gutierrez
Scoop up as much swag as you can, no matter how junky or personally uninteresting you find a given property—in fact, I suggest bringing an extra bag just to cart this stuff back and give to students...
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July 27, 2012 by Peter Gutierrez
The subject of branding is one way an educator can connect media literacy, the humanities (classical mythology), a fannish interest in sports, and the current events story that is the Olympics.
June 29, 2012 by Peter Gutierrez
"I tried to end the story proper on a hopeful note but at the same time, I tell kids that we must learn the bad with the good; nothing but happy endings gets boring!"
May 31, 2012 by Peter Gutierrez
It’s as if certain entities create brands that are so powerful that we never question their partnerships, politics, or their reification of particular practices and slogans. Then again, that's probably one of the main goals of successful branding...
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