Heavy Medal
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Teen Librarian Toolbox
by Rachel Strolle
The Classroom Bookshelf
by Erika Thulin Dawes
June 28, 2012 by Peter Gutierrez
"Media literacy teaches us, among other things, that media are businesses designed to make a profit. This is a huge point that should be taught. Ask students who benefits when candidates purchase time for their messages, and they may not think to answer: the broadcasters themselves."
June 27, 2012 by Peter Gutierrez
"The experts hired to work on the presidential campaigns know that in order to reach younger voters, they must position their candidate, and his message, in front of their eyeballs. Like good marketers they’re going to consider: what media/technology do young voters attend to and how can I get my message (and my candidate) in front of them?"
May 30, 2012 by Peter Gutierrez
Yesterday's release of "Coriolanus" on DVD led to this thought: what are some of the more impressive pop culture riffs on Shakespeare?
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May 7, 2012 by Peter Gutierrez
"In the aggregate, we get the media we deserve, the good, the bad, the ugly. And no one likes to feel responsible for it."
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