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What we might learn from Google’s Here to Help. A remix challenge?

I saw Google’s new Here to Help ad campaign a couple of weeks back and I can’t get it out of my head.

Presenting how Google addresses real-life information needs against the soundtrack of The Beatles’ classic Help, the 60-second ad demonstrates so effectively how we rely on Google products to make our lives a little bit easier and perhaps better.

The spot highlights those moments when we go to Google for quick information and help: measurement conversions, weather forecasts, calendar functions, accessibility, translation, booking flights, editing and sharing images and videos, reminders, answers to fact-based reference questions, booking flights, finding out about wheelchair accessibility, locating businesses, determining distances, It also highlights the excitement of VR Expeditions

It got me wondering if we might pool our own talents to create our own national/international Here to Help campaigns–perhaps separate ones for school, public, academic and special libraries.

While we may not compete in the autofill, immediate-calendar-update kinda way, we work in so many other ways to improve everyday lives. I’ll bet lots of people would like to know, or be reminded of, the ways in which librarians are Here to Help. It is our driving purpose, our passion.

In fact, I see this as a remix challenge.

So if we were to remix Google’s little video as a 60-second library how can I help you meme, what images and functions might we squeeze into our own video list?

Joyce Valenza About Joyce Valenza

Joyce is an Assistant Professor of Teaching at Rutgers University School of Information and Communication, a technology writer, speaker, blogger and learner. Follow her on Twitter: @joycevalenza

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