If you are a teacher, getting ready for next weekend might involve more than picking up a bucket of wings. While the kids cheer their teams on with their friends and family, they could be thinking a little more critically, by reading the text of commercials. Really.
Annually, Frank Baker’s Media Literacy Clearinghouse offers an updated compilation of resources on his Using Super Bowl Ads in the Classroom. He shares lesson plans, media literary materials, news articles and streaming video, reminding us that educators can legally record and use Super Bowl ads in instruction.
(BTW, don’t miss Daryl Cagle’s collection of Super Bowl cartoons.)
For me, Frank’s reminder comes right on the heels of an exciting session I attended at Educon—The Closer Citizen: Linking Close Reading to a Careful Analysis Of Media and Our Lives.
With 24-hour news cycles and the constant presence of screens in our lives, information rushes past all of us at an astonishing rate. It feels urgent to slow down, read closely, and uncover subtle messages in texts. It is all too easy to read fiction and nonfiction texts for just “the gist.” Unfortunately, it is just as easy to only grab the overt points in media, games, even our daily interactions, only to catch the broadest points and miss the important nuances. To be a 21st Century Citizen is, in part, to be a careful consumer, in the pursuit of becoming more powerful creators.
Our lively discussion and their model strategies are archived in this video. (Skip over the noisy active learning parts.):
Also from Chris and Kate:
- Chris’ post on What the Kardashians Taught Me About Reading Instruction (No, for Real)
- Kate Roberts’ Blog, Indent
- Christopher Lehman’s Blog
Among the updated resources on Frank’s site:
About Joyce Valenza
[…] medialit roundups: using SB47 for social media literacy and School Library Journal’s Teaching with the “Text of Life” both mentioning Frank Baker’s work) In fact, I’ll add a preventive first strike on […]