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Mighty, Mighty Mythology: Everyday—and Olympian Level— Branding

The subject of branding is one way an educator can connect media literacy, the humanities (classical mythology), a fannish interest in sports, and the current events story that is the Olympics.

Presidential Elections, the Media Literacy Way: A Conversation with Frank W. Baker (3)

“Students watching convention coverage need to be aware they are only allowed to see what the networks show them. Cameras cannot go everywhere. These high profile events will be carefully controlled by the politicians and the parties.”

Presidential Elections, the Media Literacy Way: A Conversation with Frank W. Baker (2)

“Media literacy teaches us, among other things, that media are businesses designed to make a profit. This is a huge point that should be taught. Ask students who benefits when candidates purchase time for their messages, and they may not think to answer: the broadcasters themselves.”

The Year’s Must-See Movie So Far: “Pink Ribbons, Inc.”

It’s as if certain entities create brands that are so powerful that we never question their partnerships, politics, or their reification of particular practices and slogans. Then again, that’s probably one of the main goals of successful branding…

“The Avengers and Marketing-Overwhelm Syndrome” …or “How I Decided to Dump My In-Box All Over This Blog”

In which I share the subject lines of every publicity email I’ve received from Disney… all in the service of media literacy education, of course.