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Searcheeze, please rethink your nasty approach

This morning I was excited to discover the beta of Searcheeze, which appears to be an easy cool tool for collaborative curating.

But I watched the intro video and went into a not-so-quiet tirade.

Here’s how it starts:

Search. It’s quite interesting how the meaning of the word “search” has been subjected to change in recent years. Let’s say you have some particular reasons to perform a search. What you did once-upon-a-time was to take your coat and glasses and go down to your local library where an unpleasant, half-deaf lady would give you a ton of books on the topic you were researching.  Nowadays things are very different. I mean no library witches, no back injuries, no book lending.  In this day and age, everything is digital.

Okay, maybe I have no sense of humor, but this particular unpleasant, half-deaf lady, who would have likely embraced and recommended a new curation tool to the kid with the coat and glasses, took offense.

Librarians currently function as leaders in the curation movement.  We help our constituents discover new tools and information strategies.  I cannot share this marketing approach with my learners.

Why the need to bash information professionals to promote your information service?  We use your tools in our practice and we share your goals for making information easier to access, organize, and share.

Joyce Valenza About Joyce Valenza

Joyce is an Assistant Professor of Teaching at Rutgers University School of Information and Communication, a technology writer, speaker, blogger and learner. Follow her on Twitter: @joycevalenza


  1. Hi,

    We apoligize if the video offended you. It was only a joke, nothing against librarians 🙂
    Anyway it’s an old video with an old message.

    Hope you will accept our excuses.

    Searcheeze Team

  2. Cheezy Promotion… I don’t know 1 librarian or cybrarian who fits that description (or would recommend the tool after that). Perhaps they’ll change their beta video to match the likely attraction of their tool. May we dare say that not everything is digital?

  3. Well! I guess I will have to go to the Hogwarts Supply Store and get a few new items. My first potion will be to turn annoying self-centered — or wait I have sunk to their level. I shall merely turn them into slugs. Obviously they haven’t been in a library for a long time. Too many products to choose from to irritate a large group of possible users.

  4. I don’t accept Stefano’s or the Searcheeze Team’s excuses. The video is offensive and mean spirited. Don’t apologize; take it down immediately and replace it with something more current and meaningful.

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